COVID-19 was not a strange word among people around the world, including Vietnamese. The pandemic returned with heavy effects on every aspect of life. Spending on FMCG recorded another peak with the significant shift to essential products as well as convenient channels due to the outbreak of wave 4.

As the circumstances, the celebration for Tet might continue to face many challenges as most people remain cautious about going out and meeting others. However, understanding of how consumers react towards these changes will help equip you well for turning these challenges into opportunities.

Let’s look back to Tet 2021 consumer behaviors and uncover some key take-outs we observed to get prepared ahead of prosperous Tet 2022.

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